Category Archives: General Legal IT

CRM system + Email Marketing + Twitter?

Forget twitter it’s back to email marketing? Well maybe not, but a couple of things this week reminded me that email marketing is still useful and it is still used a lot.

First off was a post I caught on Larry Bodine’s blog entitled “Forget Twitter, Go Back to Email Marketing”. Now I don’t necessarily agree with the title, but there is a point in the article that I do agree with. The fact that “There is limitless opportunity for real interaction with your customers sitting right there in your email database” i.e. start using email better to interact rather than just ‘tell people’ and the fact that in most law firms CRM systems I bet there isn’t one twitter username, but there will be hundreds of email addresses.

Second was that I attended the inaugural user group for the Tikit eMarketing product yesterday (this is basically a bolt on to InterAction that manages email marketing activity) and I was surprised at the turn out. It shows that email marketing is still big for law firms.

So does the Tikit product address the direction of the blog post? i.e. the ability to react and engage with those you are mailing?

The upcoming release (v4.6) looks promising.

As well as consolidating the user interfaces of the current version and improving the technical side. There are changes proposed to enhance the reporting to generate metrics from multiple mailings and compare. So you can start to see what content is relevant to which clients. All this can be linked back to InterAction data to categorise by contact types, folders etc

These changes are setting the platform to build on the product in 2010 to allow enhanced process flows and multiple page events (allowing choices to be made by the recipient and different content delivered). There are also plans to enhance the ability for fee earners to deliver dynamic content to clients simply through the InterAction interface. There was also a session at the end on Spam. And this is the difficulty in trying to get personal in email marketing, especially if you go down the articles path of emails from partners addresses rather than “noreply@bigcompany.com”. Last thing you want is a badly formed email broadcast resulting in the partners email address being added to a spam list!

Email marketing though is still widely used and is definitely here to stay for a while, products like this are allowing you to make it more individual and relevant by track the metrics and allowing dynamic personalised content.

I did ask the “Twitter” question to the product team in a coffee break and although it isn’t planned I did get the impression that discussions about it had taken place internally. But the feeling they had was one I can see, how would you integrate twitter campaigns into CRM systems? I had an initial think on the way back and came up with:

  • You could broadcast links to content and track clickthru’s, can’t really see real benefits of that as you could gain this from web stats.
  • If twitter usernames were collected in the CRM system then you could @ or direct message your customers?
  • Maybe you could add to the first point a tracking of RT’s of your articles and collate this information as to which twitter users are interested in what content?

But I concluded that I’m still not sure twitter is tuned to traditional eMarketing, it’s less a centralised marketing function and more an individual tool. I’m sure though there is some way to link the two, but haven’t thought of it yet. Any ideas?

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Does IT matter in law firms?

I read my copy of Computing magazine today and the comment section caught my eye. It was an article entitled “Focus Resources on what really matters” by Martin Butler, the basic premise is that IT has become caught up in a drive for efficiency at the expense of business success. In the current “economic climate” there is of course a natural tendency for cutting costs, corporate IT departments are usually large cost centres and thus are prime targets for cost savings. 

It reminded me though of an article I read some years ago about the shift of IT to a utility function akin to the railways or electricity companies (IT Doesn’t Matter by Nicholas G. Carr published in the Harvard Business Review). The premise being that these businesses “open opportunities for forward-looking companies to gain strong competitive advantages. But as their availability increases and their cost decreases – as they become ubiquitous – they become commodity input”.

These are opposite views of IT, one as a continuing driver for business growth and one as a driver for business efficiency and cost savings.

Now, I’ve started reading Richard Susskind’s “The End of Lawyers?” and I’m currently at the point where he talks about “technology lag”. This is the lag between two forms of technology: data processing and knowledge processing. The former (data processing) he puts as the “use of technology to capture, distribute, reproduce and disseminate information.”, the later (knowledge processing) a “set of technologies that help us analyse, sift through and sort out the mountains of data that we have created and helps make them more manageable.”

Richard Susskind points out that we are between these two forms of technology, in law firms I agree. And I think Martin Butler’s view of the IT function is the one that will facilitate this move and be able to supply the “Knowledge Processing” in law firms. I’m afraid that Nicolas Carr’s IT function will give us very efficient and cost effective departments that are stuck in “Data Processing”! It’ll be interesting as we climb out of the recession which law firm IT departments become.

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Enhancing WorkSite searching (please can Miner “slicing” be added to FileSite!)

WorkSite 8.3 Express Search/WorkSite Miner.

This tool has been out a while, but unless you jumped to WorkSite 8.3 with the Velocity search engine or are lucky enough to be one of the WorkSite 8.4 with IDOL implementations you probably haven’t used it.

WorkSite-Express

We’ve just completed an 8.4 upgrade and so we’ve had chance to use this tool. It basically works like a desktop search. It sits in your system tray until required and can be activated with a simple key press (default is Ctrl+Ctrl). Then simply type in a term and hit return. The term will then be searched across your default library (this can be altered using the drop down).

You can use usual boolean operators (AND, OR) and also you can use key fields to be more specific e.g. in this example above To: to denote where an email is to me (you can also search doc numbers, document or workspace names etc). Right click on the documents returned and you get the usual WorkSite DMS menu options.

Apart from a quick way to launch your documents I see the real power of this application being for finding emails. Something that is difficult in the standard FileSite or DeskSite applications given the volumes of email in a typical document management system (DMS) library.

As mentioned you can search quickly using the Express Search and its key fields for email (To: etc), plus adding say a word or two you expect to be in the body. If the number of emails is large you can click the “Show All Results” and launch the WorkSite Miner application.

WorkSite-Miner

Again this is a simple application that basically searches, but on the fly you can “slice” up the results in a very easy way. Either by ordering using the columns, dragging the columns into groupings, adding further search terms etc. Nothing earth shatteringly new, but very effective.

This gives a much more flexible way to order your results to try and identify the item you are looking for. This is particularly useful for emails, especially now that on a typical legal case you could see thousands of emails.

Also from within the Miner application you can preview the documents and emails (like Quickview in FileSite) and right click on them to get the standard WorkSite DMS actions.

I really hope that the Miner capabilities of “slicing” up your results are integrated into FileSite in the future. But in the meantime this really simple product that takes advantage of the newer search engines in WorkSite 8.3 and 8.4 (and 8.5!) will be a great addition to WorkSite on the desktop.

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Autonomy iManage’s first 100 days

OK, I’m shooting the gun a little bit. It has only been 66 days since Autonomy’s takeover of Interwoven officially completed, but since it was announced back in January and 100 days has more of a ring to it I thought I’d round it up to the nearest hundred.

So what to make of the first 100 days of Autonomy iManage?

Let’s start with the Autonomy side of things. I can sum up my initial impressions with one simple statement “they are one hell of a marketing machine”. If they were on “The Apprentice” they’d walk it, Sir Alan loves a seller.

If you look behind the marketing sheen you see the one product seems to underpin everything, the IDOL search engine. Before I had any dealings with Autonomy I had heard about IDOL and that it was a very good product, but you really needed to work with it to get it to do what you wanted.

As most Interwoven customers will know the IDOL engine was “rapidly” introduced into WorkSite, IUS and TeamSite. I use quotes as this is technically true, but having seen it in WorkSite it isn’t a simple fit for the customer. The reason for this is because IDOL is very much a product in it’s own right. WorkSite and IDOL are “loosely coupled”. The IDOL engine itself has multiple components and configuration requirements (the licence key itself is complex, tied to a mac address!). This is far from the original verity indexer that was pretty straight forward (and Vivisimo Velocity engine that was very briefly available).

Don’t get me wrong, the product works, but what was once a DMS (Document Management System) with a simple indexer component is now very much a DMS and full blown search engine to manage.

This is not unique to Interwoven’s products. Although I can’t comment myself on the Zantaz 6.1 release with IDOL, I found a comment on it elsewhere that has similar sentiments for this product:

I have it in my demo environment and running for one customer already. It kicks AltaVista’s butt – but it is a bitch to get up and running.

And where as the technical team were out of the blocks like Usain Bolt, the training teams seem to have made a 100m start like, well like me! And because of this it is where I see some short term difficulties. The initial training sessions have been web based and frankly weak and there are only just starting to be UK classroom courses being scheduled (these are specific IDOL courses too, where are the integrated WorkSite/IDOL courses?).

And IDOL will need training, in fact I think that there will be a need for an “IDOL DBA” type function in most law firms (after all WorkSite, IUS and Zantaz are all IDOL powered now).

I forget what the general release target for 8.5 was, but I am sure it was summer ‘09. If that is still the case, then there are going to be a lot of UK customers in a bottle neck waiting to get IDOL trained. If I’m being harsh I would say the promise made at the last user group that the UK team would be ready to support the 8.5 IDOL release sounds a little hollow.

And what about support? Well two things stick out. First there seems to be some re-organisation or upheaval going on, whether it’s support being aligned in Cambridge or something else I don’t know. Nothing has been confirmed and I haven’t heard anything from Autonomy iManage, this is just a feeling I get. The second thing is there still needs to be a lot of knowledge transfer, it seems that old Interwoven people don’t understand IDOL fully yet and Autonomy people don’t understand the WorkSite product.

However these are early days and it shouldn’t detract from the fact the IDOL is a very good product! And most importantly it works with large volumes of data, which is good news for the biglaw firms and for the goals of WorkSite 9.0 (which one of the objectives I seem to remember was 50m+ document libraries).

It’s far from negative. It’s just that I feel a little like I did listening to Tony Blair at the moment, the Autonomy marketing machine is in full swing, but behind the marketing sheen things aren’t quite what they seem, yet.

But as I’ve said IDOL works and it seems very scalable. And from what I’ve seen so far of Autonomy engineers, they are a very capable technical team and if they can marry this with the iManage team in Chicago then we could have product that will continue to improve rapidly. Once the training and support teams catch up then legal has a great suite of products to utilise underpinned by one enterprise search engine.

Unfortunately I just see a H2 2009 that may frustrate customers keen to exploit some of the great features in 8.5. So the next 100 days will be the real test, can they get WorkSite 8.5 and IDOL IUS in the field with the training and support available? I could be wrong, the Autonomy iManage team could just have all their focus (technical, support and training) on getting everything set for 8.5 IDOL launch. We’ll see!

What are your thoughts so far?

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laconi.ca – implementing a twitter-clone or microblogging in a law firm

What started as a business request for a “tickertape” application on the intranet has led us to the verge of implementing laconi.ca in our firm.

What is laconi.ca?

It’s basically a twitter-clone, a “Free and Open Source microblogging platform”, take a look at identi.ca which is a public implementation of laconi.ca.  For us though the laconi.ca application has been implemented on the homepage of the intranet, but the beauty of laconi.ca is you can just as easily use one of the twitter clients that support it (e.g. Thwirl).

At the moment the implementation is just in pilot with one practice group, but I can see word of mouth spreading this virally within the firm, like twitter has spread on the web.

Although I can claim some credit for thinking there was scope for a “corporate twitter” behind the firewall (see my post on Jaiku back in January), I can’t claim the credit for this implementation. Either by being the person to suggest the solution to the request for the “tickertape” application nor for being the team looking after it.

Our application architect saw laconi.ca as the solution and has implemented the application, here are some of the technical details:

laconi.ca is installed on the intranet on IIS/PHP5 utilising ISAPI_Rewrite from Helicon Tech (http://www.isapirewrite.com/), to a MySql 5 Database.

A javascript ajax front end was developed to laconi.ca’s twitter api utilising the jquery framework. All ui updates are via ajax – as it had to be compatible with IE6 🙁

User authentication is performed by NTLM challenge/response and delegated (via javascript header manipulation) to laconi.ca in order to avoid prompting the user for a login.

The javascript/html/css is bundled as a SharePoint content webpart which is displayed on the Firm’s intranet homepage.

Laconi.ca user accounts are kept in sync with AD via a java based ESB (enterprise service bus) message listener.

The application itself looks simple (just like twitter!) and that’s the beauty of it. It just does what it does without any complicated UI to learn.

microblogging

I really hope it takes off, as I think microblogging will prove to be an invaluable tool for a law firm. I’ll post an update down the line to update on how it goes.

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Bibles

There is one thing that has been on our teams “future” or “background” task list for quite some time, “Bible” creation. The ability to pull together documents, emails, PDFs, maybe even pages of documents into one final “Bible”.

Today I find the genesis to a solution on the Workshare blog.

Workshare PDF Enhancements
Workshare PDF Enhancements

This looks excellent, ability to add different types of documents, entire folders of documents and even individual pages of a document. Clear the meta data and add PDF security. Access to the DMS. All this needs now is the ability to generate a hyper linked index page (maybe that could be template based for branding) and that’d be a perfect solution!

Now pity we can’t get our custom 5.2 SR1 package to install and uninstall properly, but that’s another story…..

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InterAction IQ

I received an email yesterday about a new product from LexisNexis, InterAction IQ.

InterAction IQ automatically mines email correspondence to discover the existence and strength of previously unknown contacts and relationships.

Sounds interesting! There wasn’t much in the way of technical details of how it works, what exactly is it etc, but it sounds like a Xobni type of solution. If this is the case and it has the integration into InterAction to “make that information actionable” as they put it, then this could be really useful.

InterAction IQ takes relationship management to a new level – by mining correspondence and meetings between individuals automatically. The frequency of activity, messages, or even inclusion on “cc” lists are indicators of the strength of a relationship – all are factored into the evaluation.

Xobni is an Outlook add-in, that ranks your contacts based on the messages you exchange, extracting contact information and identifying people the messages are connected to. You can click through to explore the conversations you’ve had with those connections.

There are a few other bits of information that are worth taking note of:

  • InterAction IQ which is targeted for availability in June 2009
  • InterAction 5.6 SP2 is a required update for this new product

More information I’m sure will be on it’s way soon and most likely on the LexisNexis InterAction website.

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From Novell and Word Perfect to global data centres – law firm IT : a history

There was a blog post doing the rounds over Easter via twitter about a law firms marketing dept that asked an employee to stop re-tweeting the firms twitter posts made me think twice about writing a post on the brief history of our IT dept. But then I give our marketing team a bit more credit than that, so here goes. A blog post whose sole purpose is just for a bit of light end of week reading.

I include the name the firm as it really doesn’t take more than a few clicks to work out which law firm I work for. And so before you read on you might also want to read my disclaimer, especially if you’re a lawyer just so you’re under no illusions that this is some kind of official blog post 🙂

The IT dept as it stands now had its genesis back in the city of Bradford in West Yorkshire. It was housed in a lovely 1960’s office block (see photos below), a building called Arndale House. At the time the firm was known as Dibb Lupton Broomhead and was still very much a Yorkshire firm rather than the global organisation it is now. At that time there was also an IT presence in the main Sheffield office (a team looking after the network and a couple of Unix boxes, the helpdesk, the training team and the IT director), however it was the smaller team based in Bradford which was the start of what would become the global IT dept (the Bradford team quickly grew in those early days from 3 to approximately 9 people – 5 of whom still work for the firm).

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At the time the firm was on a Novell network with the main desktop application being Word Perfect and it only had internal email (although an external AOL account was available from one IT machine!!).

The Bradford team was crammed into 3 small rooms, sharing the floor with the old DMRU teams, before growing slowly to take some open plan space outside these rooms and finally relocating to take half of the floor when it brought in some infrastructure teams and application support (all that was left in Sheffield was the help desk by this time and the firm had merged with Alsop Wilkinson to become the the burgundy national firm Dibb Lupton Alsop)

dibbluptonalsop

At this point external email was up and running, Windows 2000 had replaced Novell, the firms intranet was in place (together with a flickering candle for the ‘I’ of iSIS at Christmas time! It was after all when animated GIF’s ruled the web!) and some thoughts on a matter centric DMS for the firm were starting to emerge (if you worked in the the dept at that time then do you remember 80/20? The ideas from which generated the firms home grown matter centric DMS years before WorkSite 8).

Growth for the dept mirrored the firm and by Y2K it had re-camped again to take an entire floor, two below its previous home in Arndale House. A large open plan aircraft hanger of an office now housed all the IT dept (helpdesk, business systems development, technical development and support teams for applications and infrastructure).

There was a relocation of many of the servers running the IT services from Sheffield to two rows of racks in a nice new server room on the same floor as the dept (apart from the dodgy air conditioning which required portable units to be introduced on many occasions. In fact dodgy air conditioning seems to be a recurring theme in all the offices the dept has been located!)

DLA-blue-squareBy 2001 the firm had become the blue squared DLA and the IT dept had relocated from Bradford to Leeds, this would enable it to continue to grow to meet the needs of the growing firm and for it to be closer to the firms offices in Leeds centre which were a much larger part of the firm than the operation in Bradford. Park Row House in Leeds centre was the new home (see photos below).

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It was the first time the dept had had meeting rooms, build and test rooms as well as a purpose built test server set up. The time at Park Row introduced many of the key cornerstones of the firms current environment. It also saw the firm start to grow its international IT hubs to support the non-UK offices.

DLA-round-square DLA-piper-rudnick-gray-cary

The switch from rounded DLA through DLA Piper Rudnick  Gray Cary to DLA Piper saw the IT dept out grow Park Row House and move to its present location in Leeds. The main IT dept is still located here but it now has key regional teams in Amsterdam, Hong Kong, Moscow, Vienna and Dubai, as well as a number of IT personal in most offices for local support and training.

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Give them a free DMS!

Whilst working this weekend we were discussing how some people used the firms DMS (Document Management System) or rather didn’t! One of the team mentioned that

"they listen to the reasons for structured storage of electronic material, nod and then on returning to their desks revert to how they managed documents at law school”.

That is using a file share at best or the C: drive at worst. In fact I saw some fantastic Windows desktops this weekend, full of Word documents!

This led us to conclude that what Autonomy iManage and OpenText ought to do is give away copies of WorkSite and eDocs DM to law schools and Universities. So that when the lawyers join law firms they a) will have used a DMS before and b) understand how to manage an organised electronic file. It’ll then be much easier to adjust to working practices adopted by most law firms and also reduce the cost and burden of the law firms IT training teams.

So Autonomy/OpenText how about it? You never know these next wave of lawyers may also get into positions where they influence purchasing of software, meaning future sales too!

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We all need to blog and twitter to get news of Workshare 5.2 SR3

If anyone wants an example of why you should blog or use twitter, read on!

Since starting this blog back in January I have built up better relationships with legal IT suppliers than I have ever managed with any “account manager”. Through blogging and through twitter I’ve managed to discuss their products directly with the people inside those companies who are involved with developing them.

An example today relates to comments I’ve made over the past month in regard to Workshares products, first about their recent 5.2 SR2 release and then about a possible protect workflow problem here.I’ve been contacted a couple of times by Workshare through this blog and through twitter (@jesbreslaw), but today I got some good news relating to two specific points I raised in the posts indicated above.

  1. My comment on 5.2 SR2 – “The PDF Combine functionality is only available from the local file system!!”
  2. My comment on how Protect and Autonomy iManage Send & File together could annoy lawyers.

Here’s what Kevin Docherty, Product Manager had to say:

I just wanted to clarify a quick point that you mention… re “The PDF Combine functionality is only available from the local file system!!”- I suspect that you are using the first Beta as the second Beta fully supports DMS interaction.

This is great news as I see this peice of functionality being really useful for things like Bible creation etc. Then on the second point Kevin continues:

yes, we know that this may provide a challenge to the basic Protect workflow. We are obtaining a pre-release version of Autonomy very soon and will be looking to get it set up ASAP. We’re specifically targeting Protect Workflow in the SR 3 version of Professional (Oct/Nov) so I will hopefully have some feedback for you around this area soon – and how we will be looking to cope with the multiple Autonomy pop-ups.

I’ve no idea how Workshare found the blog, but regardless I’m impressed that they took time to read and respond to their customers. More companies should follow suit and get their product development and sales staff on twitter and other “web 2.0” technologies to get dialogue going with people who use their applications.

If you want dates for the Workshare releases I got told the following:

  • SR2 Beta refresh– April 17th
  • SR2 General Availability –  May/June
  • SR3 estimated release – Oct/Nov
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