You can’t have failed to hear the big news today, Microsoft’s $8.5bn purchase of Skype. I’ve read a fair few tweets this afternoon about how it’s a bad deal. That they’re playing catch-up with Google and Apple, they paid over the odds etc
But I think it’s a great deal for Microsoft and also for lawyers.
We all know Skype is huge in the consumer market, in Europe I’d say Google nor Apple have anything like the consumer share that Skype has. Microsoft today suddenly became the market leader in the consumer market place.
But that’s not why I think it’s great deal.
In legal I know of plenty of lawyers who also use it for business. Keeping in touch with clients and colleagues on international deals is made an awful lot cheaper when using Skype rather than traditional land lines.
The key here is how Microsoft leverage the consumer dominance and usage in business into model that makes money. For that look to Lync. All of a sudden Microsoft have the ability to break the proprietary nature of Skype and enable the ability to federate all those customers into corporate Lync environments. Lawyers will be able to use Lync and all the benefits of a unified communications platform within their firms, but now also communicate to their clients who are using Skype. When a firm is evaluating which platform to go for and their clients all use Skype anyway, there is a compelling argument to go with the corporate platform that will work with Skype.
Then there is the Windows Phone 7 platform. Late to the party but a great OS that is getting better. The combination of the “Mango” release, the deal with Nokia and now Skype will give this platform a huge boost for both consumer and business. The integration that’s there already with Sharepoint, Office and Exchange together with Skype linked to your corporate unified communications platform (instant messaging, voicemail, phone etc) could make Windows Phone 7 devices a good option for a corporate device.
As I said at the start of the year, IM and unified communications platforms are a big thing for legal. Great for bringing cross border teams together, great for keeping in touch with clients and great for bringing costs down. I think the Skype deal may put Lync in the corporate driving seat.
Just found this in a press release : “Skype will support Microsoft devices like Xbox and Kinect, Windows Phone and a wide array of Windows devices, and Microsoft will connect Skype users with Lync, Outlook, Xbox Live and other communities. Microsoft will continue to invest in and support Skype clients on non-Microsoft platforms.”
Also they note as part of the acquisition they acquired Qik, I used to love this App but it never made it to the later Windows Phone devices. Maybe it will now!!
It’s such a shame that the latest version of Skype has been a totally let down compared to what we have been used to – so much so that I have stopped using it. It’s become an unorganised mess and the mobile version is now unusable thanks to historic messages reappearing at random even after being deleted. I dread to say it, but its got Microsoft written all over it!