Let me guess you clicked on that link for the same reason you might click on a sports link of “Ryan Giggs signs for Liverpool” or a politics link of “Gordon Brown resigns”, it seems so unlikely that you have to find out more.
Blogging is old hat, the term was first coined back in 1997. However this doesn’t mean they are obsolete by any means, in that time they have grown to the position where they are starting to really challenge television and newspapers when it comes to breaking and shaping news stories.
In the US blogs have been used widely in business for a number of years and with great effectiveness in politics. In the UK there are some great blogs out there and bloggers (especially political bloggers) appear regularly on the 24 hour news channels now. However I would argue that blogs really haven’t hit the mainstream in business and certainly not in UK law.
There are some UK legal bloggers out there, but your average big law partner isn’t blogging. It’s probably a similar argument that a certain MP for Salford used “I’m not against new media. YouTube if you want to. But it’s no substitute for knocking on doors or setting up a stall in the town centre”, this may be true but why not use both?
So to all the lawyers, what’s stopping you?
And if your IT dept hasn’t given you the software or shown you how here are some resources:-
What is a blog? Watch this video “Blogs in Plain English”
How do I start? Start by setting up a blog on WordPress.com or Blogger.com
That’s pretty much all you need.
So go on give it a try I’m sure your clients would appreciate hearing from what you have to say, you never know it may also lead to some business coming your way!
Blogging is like social networking. Those that get it ‘get it’ and those that don’t can’t understand the point. I think Blogs provide opinion based articles which there is a dearth in online news. The tipping point comes when all mediums come together. BBC news for their rights and wrongs are the best at this. They combine (limited) blogs, video, social networking and traditional news very well and it adds to the user experience. Perhaps the reason why individuals run off and experiment at the cost of their jobs, is that the firms/ organisations are too slow to innovate and generation ‘y’s go and do it themselves? Have any firms yet provided their staff with HR policies on blogging, twittering etc rather than attempt to ban it outright?
I dont think anyone in the world “cant understand the point” when it comes to social networking.
Most partners probably dont blog because they dont have the time (or atleast they didnt before the recession) . Whats the betting this big UK Law partner is in corporate or real estate …..