I received an email yesterday about a new product from LexisNexis, InterAction IQ.
InterAction IQ automatically mines email correspondence to discover the existence and strength of previously unknown contacts and relationships.
Sounds interesting! There wasn’t much in the way of technical details of how it works, what exactly is it etc, but it sounds like a Xobni type of solution. If this is the case and it has the integration into InterAction to “make that information actionable” as they put it, then this could be really useful.
InterAction IQ takes relationship management to a new level – by mining correspondence and meetings between individuals automatically. The frequency of activity, messages, or even inclusion on “cc” lists are indicators of the strength of a relationship – all are factored into the evaluation.
Xobni is an Outlook add-in, that ranks your contacts based on the messages you exchange, extracting contact information and identifying people the messages are connected to. You can click through to explore the conversations you’ve had with those connections.
There are a few other bits of information that are worth taking note of:
- InterAction IQ which is targeted for availability in June 2009
- InterAction 5.6 SP2 is a required update for this new product
More information I’m sure will be on it’s way soon and most likely on the LexisNexis InterAction website.
Chuck, this is LexisNexis direct response to http://www.contactnetworks.com which is having much success on many law firms. Thanks for the information!
Saw a demo of this product today.
It’s pretty good. It effectively trawls exchange/email for your client communications (on all or a specific client) and then using a rules engine ranks the relationships between clients and fee earners, storing this information in InterAction.
It allows you to see those relationships that may not have been manually added to InterAction. Or perhaps for your top clients those clients you’re not communicating with enough!
It also allows you to see those clients you’re communicating with regularly that aren’t in InterAction.
It’s still a v1.0, but it seems to be an add-on that fills a gap, essentially letting technology do the work that otherwise might be forgotten (i.e. updating the CRM system on knows relationship strength, or even forgetting to add the client contact into the CRM at all)
Thank you! What a nice post. It gives me hope.
Does anyone know of a UK firm using InterAction IQ yet, and how they’re getting on with it?
I reckon the IQ module has a lot of value, though I hear that the price is damned high.